Is finding a car that different to finding a partner? Around 80% of us say we’re not happy with our new car and 60% end up just settling for a car out of pure exhaustion, which kinda sounds familiar now you think about it…

So with that insight ‘Love searching for the one’ was born. And with it a world playing on this neat duality, using couples, a narrator and a bit of well-placed humour. This campaign brought the colour and vibrancy of the newly created YesAuto brand (also at TMW) to life, showing a range of everyday people, and telling the world (UK and Germany at least) the whole process of car buying can be enjoyable. Hurrahhhhh!