Singing to
unite the nation

Song / Music video / Documentary / OOH / Social

When Westminster City Council asked us to come up with an idea to retell the story of the Unknown Warrior to today’s generations, we recreated a song that had united a nation.

Working with the Military Wives Choirs, we rerecorded ‘Abide with Me’ in the lead up to Remembrance Sunday 2020 – the centenary of the Unknown Warrior’s original burial. This was released as a charity single reaching number 1 in the classical charts.

We also created a music video, documentary, national OOH and social campaigns with donated media space. Along with a full PR drive, gaining coverage all over national news and a special FA Cup feature on BT Sport.

Engaging the nation (with no paid media):

15,000,000+ British people reached with the story
437 Out of home sites nationally
65 separate pieces of ‘unpaid’ news and influencer coverage
47,875 total video views of the story of the Unknown Warrior